The Whole Story: Adventures in Love, Life, and Capitalism

Featured in The Economist’s Best Books of 2024
An Adam Grant Summer Reading Pick 2024
Whole Foods Market’s Cofounder and CEO for 44 years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.
The growth of Whole Foods isn’t just a business success story—it’s the story of a retail, cultural, and dietary revolution that has forever changed the industry and the way we eat. After more than four decades at the helm, John Mackey is ready to share never-before-told tales of the people and passions behind the beloved brand.
The Whole Story invites readers on the adventure of building Whole Foods Market: the colorful cast of idealists and foodies who formed the company’s DNA, the many breakthroughs and missteps; the camaraderie and the conflict, and the narrowly avoided disasters. Mackey takes us inside some of the most consequential decisions he had to make and honestly shares his regrets looking back.
Beyond the Whole Foods story, Mackey also dives into his:
Spiritual journey: from Christianity to New Age mysticism, Eastern wisdom, and life-changing awakenings through psychedelics
Political and intellectual development: from countercultural co-op dweller to libertarian and Conscious Capitalist
Philosophical and ethical awakenings: especially with regard to animal welfare and the tension between his personal values and industry practices
Personal passions: most notably, his love of long-distance, ultra-light backpacking on the great trails of our country and planet
For the millions of people who know and love Whole Foods, Mackey’s story is a candid look at the fellowship and meaning born of a shared mission and how an inimitable entrepreneur shepherded a startup hippy food store into the market-leading international brand it is today.

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入选《经济学人》2024 年最佳书籍
年亚当格兰特夏季阅读精选 Whole Foods Market 的联合创始人兼首席执行官 44 年，约翰·麦基 （John Mackey） 对这家标志性公司的崛起以及激发其非凡影响的个人和精神旅程进行了亲密而挑衅的描述。
Whole Foods 的成长不仅仅是一个商业成功的故事，还是一场零售、文化和饮食革命的故事，它永远改变了这个行业和我们的饮食方式。在掌舵四十多年后，John Mackey 已准备好分享这个深受喜爱的品牌背后的人和激情的前所未闻的故事。
The Whole Story 邀请读者踏上建立 Whole Foods Market 的冒险之旅：构成公司 DNA 的理想主义者和美食家的丰富多彩的演员阵容，许多突破和失误;友情和冲突，以及险些避免的灾难。麦奇带我们了解了他必须做出的一些最重要的决定，并诚实地分享了他回顾过去的遗憾。
除了 Whole Foods 的故事，Mackey 还深入探讨了他：
精神之旅：从基督教到新时代神秘主义、东方智慧和通过迷幻药改变生活的觉醒
政治和知识发展：从反主流文化的合作社居民到自由意志主义者和有意识的资本家
哲学和道德觉醒：尤其是在动物福利以及他的个人价值观与行业实践之间的紧张关系方面
个人爱好：最值得注意的是，他喜欢在我们国家和地球的伟大小径上进行长距离、超轻便的背包旅行
对于数百万了解和热爱 Whole Foods 的人来说，Mackey 的故事坦率地审视了共同使命所产生的友谊和意义，以及一位无与伦比的企业家如何带领一家初创的嬉皮士食品店成为今天市场领先的国际品牌。



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